Alejandro fernández tour art
(GLOBAL TOUR CREATIVES / LIVE NATION)
PROJECT STORY
I designed tour art for Mexican musician Alejandro Fernández, capturing his distinctive style and the essence of his performances. This artwork was then used to create a range of digital, print, and out-of-home assets to support the tour's marketing efforts. My work involved adapting the design for various formats, ensuring consistency and visual impact across all promotional materials, from social media graphics and posters to large-scale billboards and digital displays. The goal was to effectively communicate the excitement of Alejandro Fernández’s tour and engage his audience through cohesive and compelling visuals.
Amoeba boards
(GLOBAL TOUR CREATIVES / LIVE NATION)
PROJECT STORY
For Live Nation, I have designed several multi-show calendars to be showcased as large door graphics at the historic Amoeba Records in Hollywood. My task was to create eye-catching and clear graphics that highlighted upcoming events and concerts in the Los Angeles area. These designs were crafted to be both informative and visually striking, ensuring that essential details stood out effectively while enhancing the overall visual impact of the installation.
Youtube theater billboard (Sunset blvd)
(GLOBAL TOUR CREATIVES / LIVE NATION)
PROJECT STORY
For Live Nation, I designed a multi-show calendar billboard for the fall season highlighting shows at Youtube Theater, prominently displayed on Sunset Blvd in Los Angeles. The goal was to create a visually appealing billboard that not only highlighted upcoming shows but also resonated with the festive spirit of autumn, making it a standout piece that effectively drew attention and conveyed the warmth and excitement of the fall season.
concert Venue maps
(GLOBAL TOUR CREATIVES / LIVE NATION / ACRISURE ARENA)
PROJECT STORY
For Live Nation, I have created several illustrative venue maps for locations across the US. My work involved designing detailed and user-friendly maps that provided clear navigation and enhanced the event experience for attendees. Each map was tailored to the unique layout of its venue, incorporating key features such as seating arrangements, entrances, and amenities. The illustrations were crafted with precision to ensure accuracy and visual appeal, making them both practical tools for event-goers and attractive additions to Live Nation's promotional materials.
Stencils
(GLOBAL TOUR CREATIVES / LIVE NATION)
PROJECT STORY
For Live Nation, I have developed several stencils for guerrilla marketing campaigns designed to advertise marquee concerts. My work involved creating bold, impactful stencil designs that could be easily applied to various surfaces in high-visibility areas.
artist stickers
(GLOBAL TOUR CREATIVES / LIVE NATION)
PROJECT STORY
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MISCELLANEOUS projects
PROJECT STORY
As a graphic designer at Global Tour Creatives, I collaborate closely with marketers for major music tours across the U.S. and Canada to provide digital, print, and out-of-home assets on short notice. My clients include industry leaders such as Live Nation, AEG, Tennessee Broadway Theatre, Kia Forum, MSG, The Hollywood Bowl, Acrisure Arena, and others.
