PADDY'S IRISH PUB BEVERAGE PACKAGING
(SCHOOL)
PROJECT STORY
For this project, I reimagined the fictional beverages from It’s Always Sunny in Philadelphia as if they were real products. Paddy’s Irish Pub, the setting for these absurd concoctions, is a chaotic Philadelphia bar run by “The Gang”—Dennis, Deandra, Mac, and Charlie—with funding from the eccentric Frank Reynolds. My goal was to bring these outlandish drinks to life with authentic branding and packaging that reflect the show's unique, irreverent energy. This project captures the essence of the show while translating its over-the-top concepts into visually compelling designs.
FIGHT MILK
Originally made from crows' eggs, milk, and vodka, Fight Milk was modernized with new branding while maintaining its milk bottle aesthetic. Variations like strawberry and chocolate were added to elevate this absurd drink.
Originally made from crows' eggs, milk, and vodka, Fight Milk was modernized with new branding while maintaining its milk bottle aesthetic. Variations like strawberry and chocolate were added to elevate this absurd drink.
RIOT JUICE
Riot Juice, a mix of grain alcohol and blue Gatorade, was rebranded in a growler-style bottle. I used chaotic elements from Charlie’s notes for texture and added a bold, simple design with a gold foil catchphrase, “Getting blasted on grain alcohol baby.”
Riot Juice, a mix of grain alcohol and blue Gatorade, was rebranded in a growler-style bottle. I used chaotic elements from Charlie’s notes for texture and added a bold, simple design with a gold foil catchphrase, “Getting blasted on grain alcohol baby.”
IRISH DRAFT BEER
For the Irish draft beer, inspired by Guinness, I designed cans featuring each main character from The Gang, highlighting key episodes and character profiles. Dee Reynolds is humorously depicted on the packaging bottom as an ostrich, reflecting her role in the show. The box design echoes the can branding with a simple, thematic look.
For the Irish draft beer, inspired by Guinness, I designed cans featuring each main character from The Gang, highlighting key episodes and character profiles. Dee Reynolds is humorously depicted on the packaging bottom as an ostrich, reflecting her role in the show. The box design echoes the can branding with a simple, thematic look.
Chip's Poker Night
(SCHOOL)
PROJECT STORY
Chips Poker Night was a project initially intended for the Woodbury University Fashion Show at the Peterson Automotive Museum. When COVID-19 shifted the semester online, we had to adapt our approach due to restricted access to resources. I aimed to create a lifestyle piece embodying 1960s Americana, designed for classic car enthusiasts. The concept was a complete poker and cigar set, including cards, chips, cigars, coasters inspired by the museum’s collection, and a fictional whiskey brand to enhance the thematic experience.
The project centered around "Chip," a fictional character who epitomizes the classic American car lover, adding a narrative touch. Despite the global disruption, Chips Poker Night was selected from 15 class projects for symbolic representation at the museum, showcasing the project’s alignment with the automotive theme.
To overcome the challenges posed by the pandemic, I utilized 3D modeling tools like Blender, Rhino, and Adobe Dimensions to create a virtual prototype. This experience honed my skills in digital design and problem-solving, proving valuable for future projects under unforeseen constraints.
SOUND BITES
(SCHOOL)
PROJECT STORY
Sound Bites is a unique candy bar brand I developed, where each chocolate bar is inspired by a different music artist and their seminal album. The project involved crafting the brand identity, designing the labels, and including all necessary legal information. To enhance the visual appeal, I also created a clay prototype with a recessed stamp of the logo on each piece, intended for display purposes.
Each bar's packaging features a scannable Spotify code that links directly to the associated album, blending the music and chocolate experience seamlessly. Designed as a signature sub-brand for Amoeba Music, similar to how Kirkland is to Costco, Sound Bites aims to offer a distinctive and immersive retail experience, merging the worlds of music and confectionery in a memorable and engaging way. The concept blends music and confectionery, offering a sensory experience that pays homage to legendary albums.
