SUNDANCE FILM FESTIVAL BRANDING
As a rebrand for the Sundance film festival, this project was an experiment to see where I could take the identity of this world famous film festival. I wanted to bring back a vintage 70s feel to the branding, referencing the era the founder, Robert Redford, is known for occupying. At the same time, I did not want to stray too far from their current branding, designed by the legendary Paula Scher. I took the circle from the current logo and used it as a running element throughout, while bringing a vintage feeling to it at the same time.
These are a collection of logos made for a variety of projects, some large scale and some small scale, from freelance work to school projects to work done simply for the sake of experimentation.