Branding and Identity Design

A collection of branding and identity design

CHIPS POKER NIGHT
(SCHOOL)
PROJECT STORY
Chips Poker Night was an installation piece originally made to be part of a class competition that would have been displayed at the annual Woodbury University Fashion Show at the Peterson Automotive Museum in Los Angeles, California. Midway through this semester-long project, COVID-19 hit and we were all sent home. This limited our access to school resources and challenged all of us in creating a project that although we could no physically hold, still held value and representation for the Peterson Automotive Museum. I wanted to create a lifestyle piece that helped emulate the theme and feel of the 1960s closely associated with those who enjoy classic vehicles such as sports cars, hot rods, and customs. I wanted it to be something that hypothetically would be a serve-all box one would bring to poker night with the guys. It would include everything one would need: cards, chips, cigars, as well as coasters to allow you to arrive and set up in a quick and easy fashion. Accompanying the poker set/cigar box would be a self-created whiskey brand to accompany the kit, but would not, in theory, be purchased with it. Instead, it's featured to help give context to the whole package. Due to COVID-19, my university went fully online, limiting us of our resources to be able to physically create this project. 
Chips Poker Night is a full poker set/ cigar box made for an everyday man's man or anybody who enjoys playing poker and smoking cigars with their friend. To stay with the theme of the automotive world, my target audience was those who love vintage vehicles and the old-school classic Americana. To achieve this, I based the set around one fictitious character, Chip. Chip is an all-American man, drives a limited edition 1953 Dodge Storm Z-250 (Which is featured at the Peterson Automotive Museum), only smokes Odyssey cigars, loves poker, whiskey, automobiles, and his wife Betty. In short, Chip is the image of everything someone who may use this set strives to be in their own way. Along with the 3D model of the set, I put together a promotional video to help give the project more atmosphere. The goal of this video was to show off the cooler details of the project as a whole. While the project was never physically created due to the limitations of the global conditions, and despite the fashion show now not happening, there was still one project picked at the end of the semester to "win" and be symbolically represented for the event. My project was selected out of the 15 projects in the class and would have if conditions permitted, been displayed at the Peterson Automotive Museum for the show. I was incredibly honored, and I feel this project was one that pushed me a lot to get creative and work with what I was given in a situation that was far from optimal.
Chips Poker Night was selected out of the 15 projects in the class and would have been, if conditions permitted, displayed at the Peterson Automotive Museum for the show. I was incredibly honored, and I feel this project was one that pushed me a lot to get creative and work with what I was given in a situation that was far from optimal. I took a lot of interest in this project. As the semester progressed, I gained inspiration in several different forms that changed as the project evolved. One inspiration was the idea for a set of playing cards based on the vehicles in the Petersen Automotive Museum. That evolved into several decks and then into eventually, a whole poker set made to be a lifestyle piece. I had planned on making it completely out of wood in the wood shop provided on campus and extensively using the Digital Fabrication Lab as well. However, with the rapid development of COVID-19, conditions changed. Materials and production methods became more scarce and difficult to obtain as the country and world seemingly shut down. I’m not going to lie, as conditions changed and the possibilities became less easily obtainable, it was difficult to maintain my motivation to continue, but I took this opportunity to get creative and find alternative methods to complete this project to the level and quality that I know I could achieve. I learned how to use several 3D modeling programs (Blender, Rhino, and Adobe Dimensions) in order to create a virtual version of my vision that helped to create the final product in the closest and most effective way I had access to. While it wasn’t how I originally envisioned it, I did come out of this with new skills I’m sure will benefit me in the future greatly.
ULTIMA CREATIVE
(SCHOOL)
SUNDANCE FILM FESTIVAL BRANDING
(SCHOOL)
PROJECT STORY
As a rebrand for the Sundance film festival, this project was an experiment to see where I could take the identity of this world famous film festival. I wanted to bring back a vintage 70s feel to the branding, referencing the era the founder, Robert Redford, is known for occupying. At the same time, I did not want to stray too far from their current branding, designed by the legendary Paula Scher. I took the circle from the current logo and used it as a running element throughout, while bringing a vintage feeling to it at the same time.
LOGOS
PROJECT STORY
These are a collection of logos made for a variety of projects, some large scale and some small scale, from freelance work to school projects to work done simply for the sake of experimentation. 

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