ULTIMA CREATIVE
(SCHOOL)
PROJECT STORY
During a university group project, we established a design firm from conception to execution. This comprehensive endeavor involved creating the firm's logo and branding, designing print collateral and stationery, and selecting a location and target market. We also curated supplies and set up a table for design conferences, ensuring a professional presentation. Our project aimed to build a cohesive and functional brand identity while addressing all aspects of starting and running a design firm, from strategic planning to practical implementation.
SUNDANCE FILM FESTIVAL BRANDING
(SCHOOL)
PROJECT STORY
For this Sundance Film Festival rebrand project, I aimed to infuse a vintage 70s vibe into the festival's identity, reflecting the era associated with founder Robert Redford. While experimenting with this retro aesthetic, I maintained continuity with the current branding created by Paula Scher by incorporating the circle from the existing logo as a recurring design element. This approach balanced a nostalgic feel with respect for the festival's established visual identity.
LOGOS
PROJECT STORY
This collection showcases a range of logos created for various projects, including large-scale commissions, freelance work, school assignments, and experimental designs. Each logo reflects my versatility and creativity in different contexts, demonstrating my ability to adapt and innovate across diverse design challenges.
